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    • Question

      Which element of marketing mix is most flexible and can

      be changed quickly?
      A Product Correct Answer Incorrect Answer
      B Price Correct Answer Incorrect Answer
      C Place Correct Answer Incorrect Answer
      D Promotion Correct Answer Incorrect Answer
      E Physical evidence Correct Answer Incorrect Answer

      Solution

      Price can be revised faster than redesigning product or restructuring distribution channels.  Why Other Options Are Incorrect • A: Product change takes time. • C: Distribution network fixed. • D: Campaign planning needed. • E: Tangible setup long-term. Banking Example: Immediate revision of lending rates after repo change.

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