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    Question

    Which element of marketing mix is most flexible and can

    be changed quickly?
    A Product Correct Answer Incorrect Answer
    B Price Correct Answer Incorrect Answer
    C Place Correct Answer Incorrect Answer
    D Promotion Correct Answer Incorrect Answer
    E Physical evidence Correct Answer Incorrect Answer

    Solution

    Price can be revised faster than redesigning product or restructuring distribution channels.  Why Other Options Are Incorrect • A: Product change takes time. • C: Distribution network fixed. • D: Campaign planning needed. • E: Tangible setup long-term. Banking Example: Immediate revision of lending rates after repo change.

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