All of the following steps are part of the process used

to develop an organization's promotion program EXCEPT:

A identify the target audience. Correct Answer Incorrect Answer

B specify the advertising objectives. Correct Answer Incorrect Answer

C write the advertising copy. Correct Answer Incorrect Answer

D pre-test the advertising. Correct Answer Incorrect Answer

E None of these Correct Answer Incorrect Answer

Solution

Pre-testing the advertising is a part of the implementation process when the promotion program is executed.

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