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    Question

    When assessing the viability for a new store location,

    Starbucks will review the population distribution, income, and occupation of those residents that inhabit each area. Which item below is Starbucks most concerned with?
    A cultural census Correct Answer Incorrect Answer
    B psychographics Correct Answer Incorrect Answer
    C social audit Correct Answer Incorrect Answer
    D demographics Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Demographics is the study of the characteristics of a human population. These characteristics include population size, growth rate, gender, marital status, ethnicity, income, and so forth.

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