Question
Improvement in CASA ratio mainly depends on:
Solution
Engaged customers maintain higher balances and frequent transactions, improving CASA. CASA – Current Account Savings Account
More Basics of Marketing Management Questions
- When mypillowfactory, a fiber pillow manufacturer offers firm pillows for side sleepers, Memory foam pillows for back sleepers to avoid neck pain, and fat...
- A form of ownership that involves multiple outlets under common ownership is known as a(n):
- Which PSL (Priority Sector Lending) category includes loans for small and marginal farmers?
- Offering a complimentary credit card along with a home loan is an example of:
- If customer complaints increase after cost-cutting measures, which service dimension is most likely affected?
- Pharmaceutical companies historically marketed only to doctors. More recently, they have spent millions of dollars to advertise prescription drugs directly...
- If a bank focuses on retaining profitable customers while allowing low-value accounts to close, it is applying:
- A bank expanding its product portfolio to include insurance and mutual funds is pursuing:
- Which action most directly increases customer switching cost?
- Relationship selling is most suitable for:
Relevant for Exams:
