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      Question

      A rapidly growing trend in marketing communications

      is:
      A direct mobile. Correct Answer Incorrect Answer
      B direct social media Correct Answer Incorrect Answer
      C direct engagement Correct Answer Incorrect Answer
      D indirect social media Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      The dramatic growth of mobile phone penetration has created an opportunity for direct mobile marketing campaigns.

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