Specialty discount outlets focus on one type of product, such as electronics, or books, at very competitive prices. These outlets are referred to in the trade as:

Solution

Everyday low prices' is the central philosophy of 'category killers', such as Toys and Us and IKEA. These often sell from low cost out-of-town 'sheds' offering a huge range and good value. Economies of scale and buying power help these traders keep costs down, but they also get customers to do more. Buy a bike from Toys And Us or furniture from IKEA and you will have to assemble it yourself. IKEA also does not deliver, so it keeps costs down by having a simple operation where customers work as warehouse, distribution and assembly staff.