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      Question

      All of the following steps are part of the planning

      process used to develop an organization's advertising program EXCEPT:
      A identify the target audience. Correct Answer Incorrect Answer
      B specify the advertising objectives. Correct Answer Incorrect Answer
      C set the advertising budget. Correct Answer Incorrect Answer
      D pretest the advertising. Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      The correct answer is A

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