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      Question

      limeco sells a bottled water product to those that are

      health conscious. They also sell apple lemon punch to those that need a ‘sugar rush' and ‘caffeine wake-up' to get them through the afternoon. What strategy is limeco using?
      A Dual distribution Correct Answer Incorrect Answer
      B Market differentiation Correct Answer Incorrect Answer
      C Product differentiation Correct Answer Incorrect Answer
      D Market penetration Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Strategy that involves a firm using different marketing mix activities, such as product features and advertising, to help consumers perceive the product as being different from and better than competing products.

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