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    Question

    Targeting suitable for rural banking:

    A Undifferentiated Correct Answer Incorrect Answer
    B Concentrated Correct Answer Incorrect Answer
    C Micromarketing Correct Answer Incorrect Answer
    D Mass marketing Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation Micromarketing targets specific local areas or communities, ideal for rural banking where needs vary village-wise. Why other options are NOT correct

    • Undifferentiated: Same for all
    • Concentrated: One segment only
    • Mass marketing: Broad approach

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