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      Question

      Targeting suitable for rural banking:

      A Undifferentiated Correct Answer Incorrect Answer
      B Concentrated Correct Answer Incorrect Answer
      C Micromarketing Correct Answer Incorrect Answer
      D Mass marketing Correct Answer Incorrect Answer
      E None of the above Correct Answer Incorrect Answer

      Solution

      Detailed Concept Explanation Micromarketing targets specific local areas or communities, ideal for rural banking where needs vary village-wise. Why other options are NOT correct

      • Undifferentiated: Same for all
      • Concentrated: One segment only
      • Mass marketing: Broad approach

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