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    Question

    Which pricing strategy focuses on perceived

    fairness?
    A Cost-plus pricing Correct Answer Incorrect Answer
    B Competitive pricing Correct Answer Incorrect Answer
    C Psychological pricing Correct Answer Incorrect Answer
    D Skimming pricing Correct Answer Incorrect Answer
    E Penetration pricing Correct Answer Incorrect Answer

    Solution

    Psychological pricing considers how customers feel about prices (₹999 vs ₹1000).

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