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      Question

      Two brands jointly issuing a co-branded card

      is:
      A Bundling Correct Answer Incorrect Answer
      B Line extension Correct Answer Incorrect Answer
      C Co-branding Correct Answer Incorrect Answer
      D Differentiation Correct Answer Incorrect Answer
      E Brand dilution Correct Answer Incorrect Answer

      Solution

      Co-branding involves two brands collaborating on a single product.

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