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    Question

    Which KPI best indicates success of upselling

    strategy?
    A Market share Correct Answer Incorrect Answer
    B Average revenue per customer Correct Answer Incorrect Answer
    C Impressions Correct Answer Incorrect Answer
    D Reach Correct Answer Incorrect Answer
    E Branch count Correct Answer Incorrect Answer

    Solution

    Upselling increases value per customer by selling higher-tier products. Why others are incorrect: Market share measures industry position; Impressions and reach measure exposure; Branch count measures physical expansion. Banking Example: Customers upgrading from standard to premium credit cards.

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