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      Question

      Which KPI best indicates success of upselling

      strategy?
      A Market share Correct Answer Incorrect Answer
      B Average revenue per customer Correct Answer Incorrect Answer
      C Impressions Correct Answer Incorrect Answer
      D Reach Correct Answer Incorrect Answer
      E Branch count Correct Answer Incorrect Answer

      Solution

      Upselling increases value per customer by selling higher-tier products. Why others are incorrect: Market share measures industry position; Impressions and reach measure exposure; Branch count measures physical expansion. Banking Example: Customers upgrading from standard to premium credit cards.

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