Question

If a bank segments customers based on expected profitability rather than age or income, it is using:

Q: Answer-If a bank segments customers based on expected profitability rather than age or income, it is using:

Value-based segmentation classifies customers according to profitability or lifetime value contribution. Why others are incorrect Demographic focuses on ageincome Behavioural focuses on usage patterns Geographic on location Undifferentiated ignores segmentation. Banking Example Classifying customers as platinum, gold, silver based on revenue contribution.