πŸ“’ Too many exams? Don’t know which one suits you best? Book Your Free Expert πŸ‘‰ call Now!

  • google app store apple app store
  • βœ–

      Question

      If a bank segments customers based on expected

      profitability rather than age or income, it is using:
      A Demographic segmentation Correct Answer Incorrect Answer
      B Behavioural segmentation Correct Answer Incorrect Answer
      C Value-based segmentation Correct Answer Incorrect Answer
      D Geographic segmentation Correct Answer Incorrect Answer
      E Undifferentiated targeting Correct Answer Incorrect Answer

      Solution

      Value-based segmentation classifies customers according to profitability or lifetime value contribution. Why others are incorrect: Demographic focuses on age/income; Behavioural focuses on usage patterns; Geographic on location; Undifferentiated ignores segmentation. Banking Example: Classifying customers as platinum, gold, silver based on revenue contribution.

      Practice Next
      ask-question