Question
When a bank adopts an omni-channel strategy, its primary
objective is to:Solution
Omni-channel ensures seamless experience across branch, app, website, and call centre. Why others are incorrect: It does not reduce product range or eliminate channels; It integrates rather than isolates. Banking Example: Starting loan application online and completing in branch.
The triple-bottom-line is a reference to improving the state of people, the planet, and _________ simultaneously.
SBUs with low growth rate and high relative market share are called ________.
Which segmentation is based on lifestyle?
Which research technique is most suitable to test customer reaction to a new app interface before launch?
Which strategy best reduces customer acquisition cost over time?
A bank designs a savings account after studying the needs of salaried professionals for easy digital access and zero minimum balance. This reflects whic...
Relationship selling is best for:
JIO entered Indian market place with "Unlimited Calling, Text, internet" for free for first three months. This pricing strategy is referred to as:
Jignesh is hungry (drive); she sees an advertisement (cue), goes to the store, and buys the product (response). In terms of behavioural learning, the gr...
Promotional expenditures at the introduction stage of the product life cycle are spent on:
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