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      Question

      A bank notices customers abandon loan applications after

      seeing processing fee details. This indicates sensitivity toward:
      A Product features Correct Answer Incorrect Answer
      B Transparency Correct Answer Incorrect Answer
      C Price components Correct Answer Incorrect Answer
      D Distribution channel Correct Answer Incorrect Answer
      E Brand equity Correct Answer Incorrect Answer

      Solution

      Hidden or high fees directly affect perceived cost. Why others are incorrect: Product features unchanged; Transparency may exist but cost is concern; Distribution unrelated; Brand equity broader concept. Banking Example: Drop-off after fee disclosure screen.

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