📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!
  • google app store apple app store
    • ✖

      Question

      If a bank introduces eco-friendly financing products to

      appeal to environmentally conscious customers, it is combining segmentation with:
      A Production orientation Correct Answer Incorrect Answer
      B Societal marketing concept Correct Answer Incorrect Answer
      C Cost leadership Correct Answer Incorrect Answer
      D Harvesting Correct Answer Incorrect Answer
      E Mass marketing Correct Answer Incorrect Answer

      Solution

      Societal marketing balances profit with social welfare concerns. Why others are incorrect: Production focuses on efficiency; Cost leadership competes on price; Harvesting applies to decline; Mass marketing ignores segmentation. Banking Example: Green home loans.

      Practice Next
      More Basics of Marketing Management Questions

      Relevant for Exams:

      ask-question