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    Question

    If a bank introduces eco-friendly financing products to

    appeal to environmentally conscious customers, it is combining segmentation with:
    A Production orientation Correct Answer Incorrect Answer
    B Societal marketing concept Correct Answer Incorrect Answer
    C Cost leadership Correct Answer Incorrect Answer
    D Harvesting Correct Answer Incorrect Answer
    E Mass marketing Correct Answer Incorrect Answer

    Solution

    Societal marketing balances profit with social welfare concerns. Why others are incorrect: Production focuses on efficiency; Cost leadership competes on price; Harvesting applies to decline; Mass marketing ignores segmentation. Banking Example: Green home loans.

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