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      Question

      Which component of the promotional mix is particularly

      important for professional service firms?
      A advertising Correct Answer Incorrect Answer
      B sales promotion Correct Answer Incorrect Answer
      C personal selling Correct Answer Incorrect Answer
      D public relations Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Public relations is particularly important for professional service firms because they are often restricted in the use of advertising by their professional governing bodies.

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