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    Question

    Which action best reduces churn among salary account

    holders?
    A Increasing fees Correct Answer Incorrect Answer
    B Offering loyalty benefits Correct Answer Incorrect Answer
    C Reducing transparency Correct Answer Incorrect Answer
    D Limiting digital services Correct Answer Incorrect Answer
    E Aggressive tele-calling Correct Answer Incorrect Answer

    Solution

    Rewards strengthen retention and reduce switching. Why others are incorrect: Higher fees increase churn; Reduced transparency harms trust; Limiting services reduces value; Tele-calling may irritate customers. Banking Example: Cashback on salary-linked transactions.

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