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      Question

      Which action best reduces churn among salary account

      holders?
      A Increasing fees Correct Answer Incorrect Answer
      B Offering loyalty benefits Correct Answer Incorrect Answer
      C Reducing transparency Correct Answer Incorrect Answer
      D Limiting digital services Correct Answer Incorrect Answer
      E Aggressive tele-calling Correct Answer Incorrect Answer

      Solution

      Rewards strengthen retention and reduce switching. Why others are incorrect: Higher fees increase churn; Reduced transparency harms trust; Limiting services reduces value; Tele-calling may irritate customers. Banking Example: Cashback on salary-linked transactions.

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