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      Question

      Launching an unrelated product under an existing brand

      name may lead to:
      A Line extension Correct Answer Incorrect Answer
      B Brand dilution Correct Answer Incorrect Answer
      C Product diversification Correct Answer Incorrect Answer
      D Market penetration Correct Answer Incorrect Answer
      E Co-branding Correct Answer Incorrect Answer

      Solution

      Unrelated extensions can confuse customers and weaken the core brand image.

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