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    Question

    Launching an unrelated product under an existing brand

    name may lead to:
    A Line extension Correct Answer Incorrect Answer
    B Brand dilution Correct Answer Incorrect Answer
    C Product diversification Correct Answer Incorrect Answer
    D Market penetration Correct Answer Incorrect Answer
    E Co-branding Correct Answer Incorrect Answer

    Solution

    Unrelated extensions can confuse customers and weaken the core brand image.

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