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    Question

    When a bank continuously improves its mobile banking

    features assuming customers prefer better performance, it follows:
    A Selling concept Correct Answer Incorrect Answer
    B Product concept Correct Answer Incorrect Answer
    C Marketing concept Correct Answer Incorrect Answer
    D Societal concept Correct Answer Incorrect Answer
    E Production concept Correct Answer Incorrect Answer

    Solution

    The product concept assumes customers favour products with superior quality and innovation, so firms focus on continuous improvement. Why Other Options Are Incorrect • A: Focus on aggressive promotion • C: Focus on needs research first • D: Includes societal welfare • E: Focus on efficiency Banking Example: Regular updates to banking apps for faster performance.

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