📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!

  • google app store apple app store
  • ✖

      Question

      Which indicator best measures the effectiveness of email

      marketing campaigns?
      A Bounce rate Correct Answer Incorrect Answer
      B Open rate Correct Answer Incorrect Answer
      C CASA ratio Correct Answer Incorrect Answer
      D Loan tenure Correct Answer Incorrect Answer
      E Branch density Correct Answer Incorrect Answer

      Solution

      Open rate shows percentage of recipients who opened the email. Why others are incorrect: Bounce rate measures delivery failure; CASA relates to deposits; Loan tenure is product feature; Branch density is distribution. Banking Example: 35% open rate on personal loan email campaign.

      Practice Next
      ask-question