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    Question

    Which indicator best measures the effectiveness of email

    marketing campaigns?
    A Bounce rate Correct Answer Incorrect Answer
    B Open rate Correct Answer Incorrect Answer
    C CASA ratio Correct Answer Incorrect Answer
    D Loan tenure Correct Answer Incorrect Answer
    E Branch density Correct Answer Incorrect Answer

    Solution

    Open rate shows percentage of recipients who opened the email. Why others are incorrect: Bounce rate measures delivery failure; CASA relates to deposits; Loan tenure is product feature; Branch density is distribution. Banking Example: 35% open rate on personal loan email campaign.

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