Question

    Which of the following is NOT a step in the marketing

    research process?
    A Problem definition. Correct Answer Incorrect Answer
    B Formal research design Correct Answer Incorrect Answer
    C Take marketing actions Correct Answer Incorrect Answer
    D Data collection and analysis Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The four steps in the marketing research process, as outlined in Figure 8-1 are, (1) Problem definition, (2) Formal research design, (3) Data collection and analysis, and (4) Conclusions and report

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