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    • Question

      Which of the following is NOT a step in the marketing

      research process?
      A Problem definition. Correct Answer Incorrect Answer
      B Formal research design Correct Answer Incorrect Answer
      C Take marketing actions Correct Answer Incorrect Answer
      D Data collection and analysis Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      The four steps in the marketing research process, as outlined in Figure 8-1 are, (1) Problem definition, (2) Formal research design, (3) Data collection and analysis, and (4) Conclusions and report

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