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      Question

      Which CRM objective focuses on reducing customer exit

      rate?
      A Acquisition Correct Answer Incorrect Answer
      B Retention Correct Answer Incorrect Answer
      C Lead generation Correct Answer Incorrect Answer
      D Market development Correct Answer Incorrect Answer
      E Product modification Correct Answer Incorrect Answer

      Solution

      Retention aims to keep customers and reduce churn.  Why Other Options Are Incorrect • A: New customers. • C: Early-stage prospects. • D: New geography. • E: Feature changes. Banking Example: Reward programs to prevent account closure.

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