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    Question

    Which CRM objective focuses on reducing customer exit

    rate?
    A Acquisition Correct Answer Incorrect Answer
    B Retention Correct Answer Incorrect Answer
    C Lead generation Correct Answer Incorrect Answer
    D Market development Correct Answer Incorrect Answer
    E Product modification Correct Answer Incorrect Answer

    Solution

    Retention aims to keep customers and reduce churn.  Why Other Options Are Incorrect • A: New customers. • C: Early-stage prospects. • D: New geography. • E: Feature changes. Banking Example: Reward programs to prevent account closure.

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