Question

The use by marketers of YouTube, Twitter, and Instagram to promote their brands or organizations is known as ___________.

A e-marketing Correct Answer Incorrect Answer
B interactive marketing Correct Answer Incorrect Answer
C customer relationship management Correct Answer Incorrect Answer
D social media marketing Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Social media marketing involves consumer-generated online-marketing efforts to promote brands and companies for which they are fans (or conversely, negatively promoting brands and companies for which they are non-fans), and the use by marketers of online tools and platforms to promote their brands or organizations.

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