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      Question

      An ad for Horlicks nutrtition mix claimed that in a

      blind taste test, 70% consumers preferred the taste of Horlicks to Boost. This ad is an example of _____ advertising.
      A reinforcement Correct Answer Incorrect Answer
      B comparative Correct Answer Incorrect Answer
      C persuasive Correct Answer Incorrect Answer
      D informative Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Comparative advertisements are competitive advertisements that show the relative strength of one brand over another.

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