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    Question

    Marketing environment

    includes:
    A Customers only Correct Answer Incorrect Answer
    B Competitors only Correct Answer Incorrect Answer
    C Internal and external factors Correct Answer Incorrect Answer
    D Sales force only Correct Answer Incorrect Answer
    E Advertising agencies only Correct Answer Incorrect Answer

    Solution

    The marketing environment consists of all internal and external forces that affect a firm’s ability to serve customers. These include: • Internal: employees, management, departments • External: customers, competitors, regulators, technology, economy

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