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      Question

      Marketing environment

      includes:
      A Customers only Correct Answer Incorrect Answer
      B Competitors only Correct Answer Incorrect Answer
      C Internal and external factors Correct Answer Incorrect Answer
      D Sales force only Correct Answer Incorrect Answer
      E Advertising agencies only Correct Answer Incorrect Answer

      Solution

      The marketing environment consists of all internal and external forces that affect a firm’s ability to serve customers. These include: • Internal: employees, management, departments • External: customers, competitors, regulators, technology, economy

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