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      Question

      Which strategy is most appropriate when a banking

      product reaches maturity stage?
      A Heavy advertising for awareness Correct Answer Incorrect Answer
      B Product differentiation Correct Answer Incorrect Answer
      C Market withdrawal Correct Answer Incorrect Answer
      D Cost elimination only Correct Answer Incorrect Answer
      E Skimming pricing Correct Answer Incorrect Answer

      Solution

      At maturity stage, competition is intense; differentiation helps sustain market share. Why Other Options Are Incorrect • A: Introduction stage • C: Decline stage • D: Not sufficient • E: Introduction strategy Banking Example: Adding cashback benefits to mature credit card product.

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