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      Question

      If customer complaints increase after cost-cutting

      measures, which service dimension is most likely affected?
      A Tangibles Correct Answer Incorrect Answer
      B Empathy Correct Answer Incorrect Answer
      C Reliability Correct Answer Incorrect Answer
      D Responsiveness Correct Answer Incorrect Answer
      E Assurance Correct Answer Incorrect Answer

      Solution

      Cost cutting may reduce service consistency, affecting ability to perform promised service reliably.  Why Other Options Are Incorrect • A: Physical elements. • B: Personal attention. • D: Speed of service only. • E: Knowledge/courtesy.  Banking Example: Delayed transaction processing due to reduced staff.

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