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    Question

    A study of _______ is an important factor to decide on

    sales promotion policies and duration of such sales schemes.
    A means of transport Correct Answer Incorrect Answer
    B ecology Correct Answer Incorrect Answer
    C ethicality of sourcing of raw materials Correct Answer Incorrect Answer
    D consumer behaviour Correct Answer Incorrect Answer

    Solution

    Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services, and how the consumer's emotions, attitudes, and preferences affect buying behavior.

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