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    Question

    A bank promoting тАЬzero processing fee for 30 daysтАЭ

    is primarily using:
    A Public relations Correct Answer Incorrect Answer
    B Sales promotion Correct Answer Incorrect Answer
    C Personal selling Correct Answer Incorrect Answer
    D Relationship marketing Correct Answer Incorrect Answer
    E Internal marketing Correct Answer Incorrect Answer

    Solution

    Limited-period incentives boost short-term sales. Why others are incorrect: PR builds image; Personal selling is direct interaction; Relationship marketing is long-term; Internal marketing targets employees. Banking Example: Festive home loan offer.

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