📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!


    Question

    A bank promoting “zero processing fee for 30 days”

    is primarily using:
    A Public relations Correct Answer Incorrect Answer
    B Sales promotion Correct Answer Incorrect Answer
    C Personal selling Correct Answer Incorrect Answer
    D Relationship marketing Correct Answer Incorrect Answer
    E Internal marketing Correct Answer Incorrect Answer

    Solution

    Limited-period incentives boost short-term sales. Why others are incorrect: PR builds image; Personal selling is direct interaction; Relationship marketing is long-term; Internal marketing targets employees. Banking Example: Festive home loan offer.

    Practice Next
    ask-question