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    • Question

      A bank promoting “zero processing fee for 30 days”

      is primarily using:
      A Public relations Correct Answer Incorrect Answer
      B Sales promotion Correct Answer Incorrect Answer
      C Personal selling Correct Answer Incorrect Answer
      D Relationship marketing Correct Answer Incorrect Answer
      E Internal marketing Correct Answer Incorrect Answer

      Solution

      Limited-period incentives boost short-term sales. Why others are incorrect: PR builds image; Personal selling is direct interaction; Relationship marketing is long-term; Internal marketing targets employees. Banking Example: Festive home loan offer.

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