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    Question

    A bank integrating insurance, loans, and investments

    under one app strengthens:
    A Product elimination Correct Answer Incorrect Answer
    B Integrated service ecosystem Correct Answer Incorrect Answer
    C Harvesting Correct Answer Incorrect Answer
    D Undifferentiated targeting Correct Answer Incorrect Answer
    E Skimming Correct Answer Incorrect Answer

    Solution

    Unified platform increases engagement and switching cost. Why others are incorrect: Elimination removes products; Harvesting decline; Undifferentiated broad approach; Skimming pricing. Banking Example: Super app with multiple financial services.

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