Question

    At a recent executive meeting, the marketing manager

    said: "starting tomorrow, we will Tweet five times a day!" This decision is an example of a(n):
    A marketing tactic Correct Answer Incorrect Answer
    B marketing strategy Correct Answer Incorrect Answer
    C rash decision Correct Answer Incorrect Answer
    D un-analyzed decision Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Marketing tactics are detailed day-to-day operational decisions essential to the overall success of marketing strategies. Actions must be taken as conditions change and special situations occur. They may or may not have been previously implemented.

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