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      Question

      Which metric helps measure digital advertisement

      efficiency?
      A Market share Correct Answer Incorrect Answer
      B Branch expansion Correct Answer Incorrect Answer
      C Click Through Rate (CTR) Correct Answer Incorrect Answer
      D Customer satisfaction Correct Answer Incorrect Answer
      E Brand recall only Correct Answer Incorrect Answer

      Solution

      CTR measures percentage of users who click on an ad after seeing it. Why Other Options Are Incorrect тАв A: Industry metric тАв B: Operational тАв D: Service metric тАв E: Awareness measure Banking Example: CTR of online mutual fund promotion.

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