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    Question

    Which metric helps measure digital advertisement

    efficiency?
    A Market share Correct Answer Incorrect Answer
    B Branch expansion Correct Answer Incorrect Answer
    C Click Through Rate (CTR) Correct Answer Incorrect Answer
    D Customer satisfaction Correct Answer Incorrect Answer
    E Brand recall only Correct Answer Incorrect Answer

    Solution

    CTR measures percentage of users who click on an ad after seeing it. Why Other Options Are Incorrect • A: Industry metric • B: Operational • D: Service metric • E: Awareness measure Banking Example: CTR of online mutual fund promotion.

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