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    Question

    Which segmentation is based on age and income?

    A Geographic Correct Answer Incorrect Answer
    B Demographic Correct Answer Incorrect Answer
    C Psychographic Correct Answer Incorrect Answer
    D Behavioural Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation Demographic segmentation divides the market based on:

    • Age
    • Income
    • Gender
    • Occupation
    These variables are easy to measure and widely used in banking. Why other options are NOT correct
    • Geographic: Location-based
    • Psychographic: Lifestyle/personality
    • Behavioural: Usage and loyalty

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