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      Question

      Which segmentation is based on age and income?

      A Geographic Correct Answer Incorrect Answer
      B Demographic Correct Answer Incorrect Answer
      C Psychographic Correct Answer Incorrect Answer
      D Behavioural Correct Answer Incorrect Answer
      E None of the above Correct Answer Incorrect Answer

      Solution

      Detailed Concept Explanation Demographic segmentation divides the market based on:

      • Age
      • Income
      • Gender
      • Occupation
      These variables are easy to measure and widely used in banking. Why other options are NOT correct
      • Geographic: Location-based
      • Psychographic: Lifestyle/personality
      • Behavioural: Usage and loyalty

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