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      Question

      The marketing concept aims to achieve profits

      through:
      A High-pressure selling Correct Answer Incorrect Answer
      B Cost cutting Correct Answer Incorrect Answer
      C Customer satisfaction Correct Answer Incorrect Answer
      D Mass production Correct Answer Incorrect Answer
      E Market dominance Correct Answer Incorrect Answer

      Solution

      The marketing concept states that long-term profits are achieved by satisfying customer needs better than competitors, not by aggressive selling.

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