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      Question

      Which KPI best evaluates effectiveness of

      cross-selling?
      A Market share Correct Answer Incorrect Answer
      B Average products per customer Correct Answer Incorrect Answer
      C Reach Correct Answer Incorrect Answer
      D CTR Correct Answer Incorrect Answer
      E Impressions Correct Answer Incorrect Answer

      Solution

      Cross-selling increases number of products held per customer. Why others are incorrect: Market share industry-wide; Reach and CTR campaign-based; Impressions exposure metric. Banking Example: Savings + loan + credit card combination.

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