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    Question

    Which KPI best evaluates effectiveness of

    cross-selling?
    A Market share Correct Answer Incorrect Answer
    B Average products per customer Correct Answer Incorrect Answer
    C Reach Correct Answer Incorrect Answer
    D CTR Correct Answer Incorrect Answer
    E Impressions Correct Answer Incorrect Answer

    Solution

    Cross-selling increases number of products held per customer. Why others are incorrect: Market share industry-wide; Reach and CTR campaign-based; Impressions exposure metric. Banking Example: Savings + loan + credit card combination.

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