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    Question

    _____________ marketing concept can lead to marketing

    myopia.
    A Production Concept Correct Answer Incorrect Answer
    B Product Concept Correct Answer Incorrect Answer
    C Selling Concept Correct Answer Incorrect Answer
    D Marketing Concept Correct Answer Incorrect Answer
    E Societal Marketing Concept Correct Answer Incorrect Answer

    Solution

    Identifying the main problem is very essential here, e.g. people looking for mouse trap won’t always need a better mouse trap but a solution to mouse problem, which could be a chemical spray.

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