Question

_____________ marketing concept can lead to marketing myopia.

A Production Concept Correct Answer Incorrect Answer
B Product Concept Correct Answer Incorrect Answer
C Selling Concept Correct Answer Incorrect Answer
D Marketing Concept Correct Answer Incorrect Answer
E Societal Marketing Concept Correct Answer Incorrect Answer

Solution

Identifying the main problem is very essential here, e.g. people looking for mouse trap won’t always need a better mouse trap but a solution to mouse problem, which could be a chemical spray.

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