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      Question

      Which stage of PLC requires maximum promotional

      expenditure?
      A Introduction Correct Answer Incorrect Answer
      B Growth Correct Answer Incorrect Answer
      C Maturity Correct Answer Incorrect Answer
      D Decline Correct Answer Incorrect Answer
      E Saturation Correct Answer Incorrect Answer

      Solution

      New product needs heavy awareness-building. Why others are incorrect: Growth sees rising demand; Maturity focuses differentiation; Decline reduces promotion; Saturation is not formal PLC stage. Banking Example: Launching new digital wallet service.

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