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    Question

    Which stage of PLC requires maximum promotional

    expenditure?
    A Introduction Correct Answer Incorrect Answer
    B Growth Correct Answer Incorrect Answer
    C Maturity Correct Answer Incorrect Answer
    D Decline Correct Answer Incorrect Answer
    E Saturation Correct Answer Incorrect Answer

    Solution

    New product needs heavy awareness-building. Why others are incorrect: Growth sees rising demand; Maturity focuses differentiation; Decline reduces promotion; Saturation is not formal PLC stage. Banking Example: Launching new digital wallet service.

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