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    Question

    A bank identifies urban millennials as high-growth

    segment and designs digital-first products. This is example of:
    A Market development Correct Answer Incorrect Answer
    B Segment attractiveness analysis Correct Answer Incorrect Answer
    C Product harvesting Correct Answer Incorrect Answer
    D Cost leadership Correct Answer Incorrect Answer
    E Undifferentiated marketing Correct Answer Incorrect Answer

    Solution

    Selecting segment based on growth potential and profitability reflects segment attractiveness evaluation.  Why Other Options Are Incorrect • A: New market geography. • C: Decline strategy. • D: Cost-based strategy. • E: Broad targeting.  Banking Example: Digital youth-focused accounts.

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