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      Question

      A bank identifies urban millennials as high-growth

      segment and designs digital-first products. This is example of:
      A Market development Correct Answer Incorrect Answer
      B Segment attractiveness analysis Correct Answer Incorrect Answer
      C Product harvesting Correct Answer Incorrect Answer
      D Cost leadership Correct Answer Incorrect Answer
      E Undifferentiated marketing Correct Answer Incorrect Answer

      Solution

      Selecting segment based on growth potential and profitability reflects segment attractiveness evaluation.  Why Other Options Are Incorrect • A: New market geography. • C: Decline strategy. • D: Cost-based strategy. • E: Broad targeting.  Banking Example: Digital youth-focused accounts.

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