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    Question

    A bank launching rural-specific micro-loans based on

    village needs reflects:
    A Undifferentiated marketing Correct Answer Incorrect Answer
    B Micromarketing Correct Answer Incorrect Answer
    C Mass marketing Correct Answer Incorrect Answer
    D Premium marketing Correct Answer Incorrect Answer
    E Product elimination Correct Answer Incorrect Answer

    Solution

    Micromarketing targets specific local communities. Why Other Options Are Incorrect • A, C: Broad targeting • D: High-income focus • E: Removing product Banking Example: Self Help Group (SHG) loans in specific villages.

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