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    Question

    If a bank observes high traffic on its website but very

    few completed account openings, the main issue lies in:
    A Awareness Correct Answer Incorrect Answer
    B Funnel conversion Correct Answer Incorrect Answer
    C Market penetration Correct Answer Incorrect Answer
    D Brand recall Correct Answer Incorrect Answer
    E Product elimination Correct Answer Incorrect Answer

    Solution

    High traffic indicates awareness, but low completion suggests drop-offs in conversion stages. Why others are incorrect: Awareness is strong; Market penetration relates to share; Recall relates to memory; Product elimination unrelated. Banking Example: Visitors leaving before completing KYC.

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