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    Question

    A bank identifies high-value customers and assigns them

    dedicated relationship managers. This practice mainly improves:
    A Customer acquisition Correct Answer Incorrect Answer
    B Mass marketing Correct Answer Incorrect Answer
    C Customer retention Correct Answer Incorrect Answer
    D Cost reduction Correct Answer Incorrect Answer
    E Market diversification Correct Answer Incorrect Answer

    Solution

    Dedicated relationship managers enhance service quality and loyalty, thereby increasing retention. Why Other Options Are Incorrect • A: Focus is existing customers. • B: Opposite of personalization. • D: Increases cost initially. • E: Not market expansion. Banking Example: Private banking services for high net-worth individuals.

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