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    Question

    A bank using customer transaction data to personalize

    marketing emails demonstrates:
    A Mass marketing Correct Answer Incorrect Answer
    B Data-driven marketing Correct Answer Incorrect Answer
    C Production orientation Correct Answer Incorrect Answer
    D Harvesting Correct Answer Incorrect Answer
    E Undifferentiated targeting Correct Answer Incorrect Answer

    Solution

    Decisions based on analytics improve targeting precision. Why others are incorrect: Mass and undifferentiated treat all customers same; Production orientation focuses on efficiency; Harvesting reduces investment. Banking Example: Sending loan offers to frequent travel spenders.

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