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      Question

      A bank using customer transaction data to personalize

      marketing emails demonstrates:
      A Mass marketing Correct Answer Incorrect Answer
      B Data-driven marketing Correct Answer Incorrect Answer
      C Production orientation Correct Answer Incorrect Answer
      D Harvesting Correct Answer Incorrect Answer
      E Undifferentiated targeting Correct Answer Incorrect Answer

      Solution

      Decisions based on analytics improve targeting precision. Why others are incorrect: Mass and undifferentiated treat all customers same; Production orientation focuses on efficiency; Harvesting reduces investment. Banking Example: Sending loan offers to frequent travel spenders.

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