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      Question

      When a bank positions itself as “India’s Most

      Trusted Digital Bank,” it is primarily working on:
      A Product development Correct Answer Incorrect Answer
      B Market segmentation Correct Answer Incorrect Answer
      C Brand positioning Correct Answer Incorrect Answer
      D Price differentiation Correct Answer Incorrect Answer
      E Distribution efficiency Correct Answer Incorrect Answer

      Solution

      Positioning refers to designing the company’s image so that it occupies a distinct place in the customer’s mind.  Why Other Options Are Incorrect • A: Creating new products. • B: Dividing market. • D: Pricing strategy. • E: Channel strategy.  Banking Example: HDFC positioning around trust and reliability.

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