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    Question

    When a bank positions itself as “India’s Most

    Trusted Digital Bank,” it is primarily working on:
    A Product development Correct Answer Incorrect Answer
    B Market segmentation Correct Answer Incorrect Answer
    C Brand positioning Correct Answer Incorrect Answer
    D Price differentiation Correct Answer Incorrect Answer
    E Distribution efficiency Correct Answer Incorrect Answer

    Solution

    Positioning refers to designing the company’s image so that it occupies a distinct place in the customer’s mind.  Why Other Options Are Incorrect • A: Creating new products. • B: Dividing market. • D: Pricing strategy. • E: Channel strategy.  Banking Example: HDFC positioning around trust and reliability.

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