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      Question

      When a businessman issues many ads in different langages

      and distributes in different areas he is recognizing the importance of:
      A Ethnic marketing Correct Answer Incorrect Answer
      B Functional marketing Correct Answer Incorrect Answer
      C Psychographic marketing Correct Answer Incorrect Answer
      D Cultural segmentation Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Ethnic marketing is the combinations of the marketing mix that reflect the unique attitudes, race or ancestry, communication preferences, and lifestyles of ethnic Canadians; sometimes called multicultural marketing.

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