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      Question

      Which research technique is most suitable to test

      customer reaction to a new app interface before launch?
      A Census survey Correct Answer Incorrect Answer
      B Focus group Correct Answer Incorrect Answer
      C Secondary data analysis Correct Answer Incorrect Answer
      D Market share analysis Correct Answer Incorrect Answer
      E Financial audit Correct Answer Incorrect Answer

      Solution

      Focus groups allow interactive discussion and qualitative feedback about user experience. ┬аWhy Other Options Are Incorrect тАв A: Population count. тАв C: Already published data. тАв D: Post-launch metric. тАв E: Financial compliance check. ┬аBanking Example: Testing UI changes with selected digital customers.

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