Question

    Which research technique is most suitable to test

    customer reaction to a new app interface before launch?
    A Census survey Correct Answer Incorrect Answer
    B Focus group Correct Answer Incorrect Answer
    C Secondary data analysis Correct Answer Incorrect Answer
    D Market share analysis Correct Answer Incorrect Answer
    E Financial audit Correct Answer Incorrect Answer

    Solution

    Focus groups allow interactive discussion and qualitative feedback about user experience.  Why Other Options Are Incorrect • A: Population count. • C: Already published data. • D: Post-launch metric. • E: Financial compliance check.  Banking Example: Testing UI changes with selected digital customers.

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