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    Question

    If a bank offers different versions of a savings account

    (Basic, Premium, Elite) within the same category, it is practicing:
    A Brand extension Correct Answer Incorrect Answer
    B Line extension Correct Answer Incorrect Answer
    C Product bundling Correct Answer Incorrect Answer
    D Diversification Correct Answer Incorrect Answer
    E Market withdrawal Correct Answer Incorrect Answer

    Solution

    Line extension refers to introducing new variants within the same product category under the same brand. ┬аWhy Other Options Are Incorrect тАв A: Launching into new product category. тАв C: Combining products. тАв D: New product + new market. тАв E: Removing product. ┬аBanking Example: Savings account tiers with increasing privileges.

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