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    Question

    Lead generation and follow-up activities are part

    of:
    A Market research Correct Answer Incorrect Answer
    B Sales management Correct Answer Incorrect Answer
    C Product development Correct Answer Incorrect Answer
    D Branding Correct Answer Incorrect Answer
    E Operations management Correct Answer Incorrect Answer

    Solution

    Lead generation, nurturing, and follow-up are core sales activities aimed at converting prospects into customers.

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