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    Question

    When assessing different types of ‘recovery drinks' to

    consume post donating blood you recall an ad from 'Sting' highlighting the differences between Energy boost sting and stress relieving sting. You have formed a ____________ map in your mind relative to the benefits of each.
    A product perception Correct Answer Incorrect Answer
    B relative positioning Correct Answer Incorrect Answer
    C competitive positioning Correct Answer Incorrect Answer
    D product positioning Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    The place an offering occupies in consumers' minds on important attributes relative to competitive products is called product positioning.

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