Question
A bank targeting “working professionals aged 25–40
in metro cities” uses which segmentation combination?Solution
Age = demographic; Metro cities = geographic. Why others are incorrect: Behavioural relates to usage; Psychographic relates to lifestyle; Undifferentiated ignores segmentation. Banking Example: Metro youth salary accounts.
With whom has Kotak General Insurance partnered to provide Motor Insurance services?
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RBI made Legal Entity Identifier (LEI) mandatory for cross-border transactions for capital or current account transactions of Rs 50 crore and above, fro...
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