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    Question

    A bank targeting “working professionals aged 25–40

    in metro cities” uses which segmentation combination?
    A Behavioural + Psychographic Correct Answer Incorrect Answer
    B Demographic + Geographic Correct Answer Incorrect Answer
    C Psychographic + Income Correct Answer Incorrect Answer
    D Geographic + Behavioural Correct Answer Incorrect Answer
    E Undifferentiated Correct Answer Incorrect Answer

    Solution

    Age = demographic; Metro cities = geographic. Why others are incorrect: Behavioural relates to usage; Psychographic relates to lifestyle; Undifferentiated ignores segmentation. Banking Example: Metro youth salary accounts.

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